To celebrate Chanel's Little Black Jacket exhibition coming to New York, the French fashion label is using its boutique locations to drive sales and increase event awareness.
Spanish shoe designer Manolo Blahnik will bring its fall collections to London-based retailer Harrods in a new boutique under the shoe brand's long-term agreement with Kurt Geiger.
High-end department store chain Saks Fifth Avenue is positioning beauty items in an online event that gives consumers three shopping guides based on personality and style.
Where brands marketing for Mother's Day focus on emotional, aspirational products, labels eyeing Father's Day may prefer to appeal to shoppers on the grounds of practicality and needs and wants of the gift recipient.
Today in luxury marketing - Hermès sets management transition; Creepy new intent advertising means ads based on social media; Jaguar Land Rover reports record sales and $2.3 billion profit; Chinese buyers crave luxury cars.
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