Italian fashion house Dolce & Gabbana is pushing the brand lifestyle to its more than 6 million Facebook fans through a new social media campaign for its Light Blue fragrance.
Swiss jeweler Chopard is celebrating the anniversary of its Happy Sport watch through a mobile application that lets consumers personalize their own timepiece and explore other custom creations.
Bentley Motors is celebrating its British heritage as a partner for the Coronation Festival July 11-14 at the Gardens of Buckingham Palace along with other luxury brands.
Bloomingdale’s, Montblanc and Nordstrom have shown strong multichannel commerce efforts through their email campaigns that drive consumers to purchase both online and in-stores, according to the latest study from L2 Think Tank.
Advertisers such as Ralph Lauren, Gucci, David Yurman and Chloé are targeting affluent Hamptonites via the first issue of Modern Luxury’s Beach magazine.
Financial Times’ annual Business of Luxury Summit 2013 will take place June 2-4 at Palais Liechtenstein, Vienna, and will follow the theme of “Power, Politics and Profits.”
Today in luxury marketing - Saint Laurent recruits Cara Delevingne; Kering name applied to ordinary shares; Neiman rebuffed Saks merger proposal involving KKR; McLaren MP4-12C Spider clocks 213 mph, faster than official top speed.
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