Luxury Daily, May 5, 2015 – Luxury brands highlight royal relations by welcoming Princess Charlotte

May 5, 2015

Today's headlines

Multichannel Luxury brands highlight royal relations by welcoming Princess Charlotte
By Kay Sorin
	Days after the highly anticipated birth of Princess Charlotte of Cambridge, luxury brands are taking the opportunity to congratulate the royal family on social media and present a number of bespoke gifts to the new princess. Entire article

Internet Valentino shows passion for art with bohemian romantic campaign
By Sarah Jones
	Italian fashion house Valentino is taking consumers on a “fantastical journey” for the launch of a capsule collection with artist Giosetta Fioroni. Entire article

Events/Causes Hublot wins big with sponsorship of Mayweather fight
By Kay Sorin
	Swiss watchmaker Hublot is enjoying a publicity spree after the brand’s latest ambassador won “The Fight of the Century” in Las Vegas on Saturday night. Entire article

Internet Fondazione Prada hints at what’s to come with spirited films
By Sarah Jones
	Italian fashion house Prada’s foundation is generating interest before the upcoming opening of its new venue May 9 with a series of artistic film teasers. Entire article

Mobile Swarovski increases staying power of loyalty program via app
By Joe McCarthy
	Precision cut-crystal maker Swarovski is elevating the customer experience across channels with a new rewards mobile application. Entire article

Events/Causes Lamborghini elevates Huracan race car for season boost
By Joe McCarthy
	Italian automaker Lamborghini is drumming up interest for the rest of its racing season by introducing the Huracan GT3 race car in North America. Entire article

Internet Longchamp appeals to loyalists with Le Pliage Tumblr
By Sarah Jones
	French apparel and accessories label Longchamp is compiling consumer affection for its iconic Le Pliage bag with a dedicated Tumblr. Entire article

Television Mercedes-Benz connects TV characters with vans in British spots
By Joe McCarthy
	German automaker Mercedes-Benz is highlighting its luxury vans through a partnership with Britain's Channel 4 Sales and UKTV’s Dave channel. Entire article

News briefs Tesla, Tag Heuer, La Perla and Zegna – Live news
By Staff reports
	Luxury Daily's live news from May 4 - Tesla announces another launch with pre-owned availability; Tag Heuer catches some waves with new partnership; La Perla looks for loyal consumers through private sale; Zegna focuses on art for home-country preservation. Entire article

News briefs Aston Martin, Ritz-Carlton, Bloomingdale’s and Silicon Valley – News briefs
By Staff reports
	Today in luxury marketing - Aston Martin is making a luxury SUV just like everyone else; Phoenix Ritz-Carlton closing for renovations, will lose its luxury name; Bloomingdale’s talks New York growth plan, exclusives; Silicon Valley Fashion Week? To debut in San Francisco this month. Entire article

Columns How digital activity logging is changing customer research
By a Luxury Daily columnist
	Perhaps for the first time, researchers now have the ability to see digital device activity – smartphone, tablet and PC – at a millisecond-by-millisecond level, and then aggregate that data into patterns of days, weeks and months. Entire article

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