If Neiman Marcus Group Inc.’s private-equity owners decide to launch an initial public offering of the company, it could mean more innovation and long-term growth for its department stores.
Luxury marketers across all product categories are looking to prompt Mother’s Day gift purchases via email, but those that add innovation to the mix are more likely to secure the sale.
Starwood’s St. Regis Hotels & Resorts and British automaker Land Rover will come together on the polo field as team sponsors for the Sentebale Royal Salute Polo Cup fundraiser May 15 at the Greenwich Polo Club in Greenwich, CT.
French conglomerate LVMH Moët Hennessy Louis Vuitton is generating excitement for the “Les Journées Particulières” weekend in Europe June 15-16 with a dedicated handle on mobile-social platform Instagram.
The Leading Hotels of the World is catering to adventurous, affluent travelers through a partnership with The Shackleton & Selous Society to offer vacations and safaris in exotic destinations.
Today in luxury marketing - Valentino thinks big for Fifth Avenue store; Probably the punkest windows Bergdorf will ever have, up now; Selfridges to launch drive-through service; Lehman puts Ritz-Carlton Maui resort up for sale.
Packaged as the 8 P’s of luxury brand marketing, this article attempts to bring together the elements and interplay between the principles that are employed in the luxury brand marketing mix.
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