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Luxury Daily, May 9, 2014 – Saks sponsors special issue of W magazine for immersion in art world

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May 9, 2014

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Saks sponsors special issue of W magazine for immersion in art world
Harrods eases gift registries with new online portal
Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Gucci looks to boost fragrance sales with Chime for Change tie-in
The Ritz-Carlton accelerates expansion push for 2016
Rising NoMad district commands strong residential prices
Ferrari appeals to thrill-seekers at Aviation Summit
Louis Vuitton highlights range of campaign through split mobile ad
Nordstrom, luxury travel, Waldorf Astoria and British luxury – News briefs
Focusing on the marketing opportunity with brand utility in mobile

Multichannel Saks sponsors special issue of W magazine for immersion in art world
By Sarah Jones
	Department store chain Saks Fifth Avenue is sponsoring Condé Nast-owned W magazine’s upcoming stand-alone special issue W:Art. Entire article

Internet Harrods eases gift registries with new online portal
By Sarah Jones
	British department store Harrods has expanded its gift registry services to an online environment to ease the gift buying process for consumers. Entire article

Research Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
By Staff reports
	Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Entire article

Internet Gucci looks to boost fragrance sales with Chime for Change tie-in
By Jen King
	Italian fashion label Gucci is incentivizing purchases for its fragrance range to spur donations that will benefit the mission of its Chime for Change charity initiative. Entire article

Commerce The Ritz-Carlton accelerates expansion push for 2016
By Joe McCarthy
	The Ritz-Carlton Hotel Company is focusing on the Middle East and Asia-Pacific as it pursues the 100-property milestone. Entire article

Commerce Rising NoMad district commands strong residential prices
By Joe McCarthy
	New luxury development projects in the NoMad, north of Madison Square Park, district of Manhattan indicate that the once-overlooked neighborhood is on the rise as other areas become squeezed. Entire article

Events/Causes Ferrari appeals to thrill-seekers at Aviation Summit
By Joe McCarthy
	Italian automaker Ferrari will be showcased at the 2014 Aviation Summit Oct. 31 through Nov. 2 in Palm Springs, CA, for a Dream Racing event. Entire article

Mobile Louis Vuitton highlights range of campaign through split mobile ad
By Sarah Jones
	French leather goods house Louis Vuitton is increasing the amount of campaign images consumers are exposed to with an advertisement on Women’s Wear Daily’s mobile Web site. Entire article

News briefs Nordstrom, luxury travel, Waldorf Astoria and British luxury – News briefs
By Staff reports
	Today in luxury marketing - Nordstrom keeps pace with the consumer; Piling on the luxury; Dutch decadence at Waldorf Astoria Amsterdam; David Beckham and Prince George give our luxury brands a helping hand. Entire article

Columns Focusing on the marketing opportunity with brand utility in mobile
By a Luxury Daily columnist
	Studies and heat maps have adequately demonstrated that the advertisement gets ignored for the most part and that even hyper-targeted and relevant messaging has a small conversion or click-through rate. Entire article

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