Online flash-sale brand Gilt Groupe is marking its third anniversary with a set of major sales and promotions geared to driving traffic and revenue on Cyber Monday.
Connecting with the growing body of affluent multicultural consumers in the United States means gaining insight into the ways they engage with mobile and social media, per agency executives.
Well-heeled consumers consider leisure experiences and travel destinations more valuable than luxury goods or services in today's economy, an executive at Luxury Institute said.
Today in luxury marketing - LVMH defends its investment in Hermes; Ralph Lauren to transform London's Bond Street using 4D technology; Lagerfeld says fashion more interesting in tough times.
Readers are invited to nominate brand marketer candidates for Luxury Marketer of the Year, the most prestigious award in luxury advertising, marketing and media.
Reaching consumers where they are most likely to commit to a purchase, at the precise time they are in the proximity? Why would marketers not jump at that opportunity?