Ralph Lauren foretold the future of out-of-home advertising when it executed a massive, multisensory spectacle at its flagship New York and London locations earlier this week.
Top-notch brands such as Tiffany & Co. and Estee Lauder are finding that the iPad is changing the print advertising landscape, allowing for more engaging and interactive experiences.
Today in luxury marketing - Monopoly by Marc Jacobs; Givenchy sues BCBG for knocking off their handbags; Fashion designer Rachel Roy leverages mobile bar codes.
Readers are invited to nominate brand marketer candidates for Luxury Marketer of the Year, the most prestigious award in luxury advertising, marketing and media.
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