The launch of Lanvin’s limited-edition line of apparel with H&M has generated significant buzz among fashion fans but could do little other than dilute the French designer’s brand, according to some experts.
Saks Fifth Avenue consumers can now shop Alexander McQueen, Yves Saint Laurent, Marc Jacobs and other high-end designers via a new mobile commerce-enabled site.
The Los Angeles Times Magazine is increasing its focus on fashion and style in its pages, online and via branded events to generate heightened interest from luxury advertisers.
British automaker Jaguar is promoting its 75th anniversary with an interactive iPad application that highlights the brand’s history and shows off its C-X75 concept car.
Today in luxury marketing - Burberry sales soar on the back of digital and brand strategy; Bloomingdale’s holiday windows are filled with video screens; Using Facebook to hype holiday shopping.
Today, video is a must-have for e-businesses concerned with search engine optimization, conversion rates and brand identification – essentially, any company with an online presence and intent to succeed.
RSS
