Luxury brands need to be more proactive in cultivating a presence in blogs that assumed a more central role in the cultural discourse, according to several media experts.
Land Rover celebrates the creation of its one millionth vehicle, a Range Rover Autobiography that the luxury automaker will donate to British charity Help for Heroes.
Luxury brands should find ways to leverage mobile location-based services to create deep brand engagement and drive sales, according to an appssavvy executive.
Lugano Diamonds has re-launched its Web site to make the interface easier to navigate for consumers, inviting them to visit its grand salon showroom in Newport Beach, CA.
Today in luxury marketing - Neiman Marcus joins borrowers tapping rally to extend loans at higher rate; Hermes needs to style media defense to unsaddle LVMH; Nielsen admits undercounting Web traffic.
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