Luxury Daily, November 11, 2011 – Burberry taps Google+ for advantageous pioneering

November 11, 2011

Today's headlines

Internet Burberry taps Google+ for advantageous pioneering
By Rachel Lamb
	British brand Burberry is one of the first companies to take advantage of the new Google+ business pages, nearly completing the social media spectrum and tapping a new channel on which to engage consumers. Entire article

In-store Chopard fêtes redesign for 150th birthday
By Kayla Hutzler
	On the tail of its 150th anniversary, jeweler Chopard has redesigned its Costa Mesa, CA, boutique to make affluent consumers feel more at home while still displaying the drama and elegance of the branded jewelry. Entire article

Events/Causes Breitling honors veterans with limited-edition watch
By Rachel Lamb
	Swiss watchmaker Breitling is celebrating the United States’ armed forces with a limited-edition American Tribute Watch, of which only 50 will be produced. Entire article

Commerce Are affluent consumers numb to stock market turbulence?
By Rachel Lamb
	Turbulence in the stock market is only growing due to debt crises in Greece and Italy, causing investors to pull back in fear of an economic downturn. Whether or not this is a permanent setback is uncertain, especially since consumer confidence itself is up and down. Entire article

Mobile Swarovski soars into gaming with Christmas-themed mobile app
By Kayla Hutzler
	Precision-cut crystal manufacturer Swarovski is ushering consumers into the holiday spending spirit with its new Swarovski Christmas gaming mobile application. Entire article

News briefs Gucci, Christian Lacroix, Calvin Klein and PPR – News briefs
By Staff reports
	Today in luxury marketing - Gucci opened its first kids’ store in New York; Christian Lacroix inks license for men's tailored clothing; Jamie Burke and Ruby Aldridge model Calvin Klein holiday looks. Entire article

Columns Why your next phone may be Windows
By a Luxury Daily columnist
	Mobile phones are only used for an average of 18 months before dropping down toilets, falling on tables and general wear-and-tear drives the consumer back into the buyers’ market. For fashion- and trend-conscious consumers, this cycle is probably shorter. Entire article

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