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Luxury Daily, November 12, 2012 – Louis Vuitton eyes the masses with first TV commercial

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November 12, 2012

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Louis Vuitton eyes the masses with first TV commercial
Luxury Outlook 2013: Up, Down or Flat?
Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
Chanel leverages Paris exhibit via social media, video
Instagram’s new look adds luster to digital luxury brand experience
Fairmont boosts winter foot traffic through tailored packages
Cadillac targets business-minded consumers via mobile ads
Jaguar Land Rover exec: Premium consumers more likely to use smartphones for new vehicle shopping
Richemont, BMW, Orient-Express and luxury beauty brands – News briefs
Apple’s iPad Mini: The first mobile tablet?

Multichannel Louis Vuitton eyes the masses with first TV commercial
By Tricia Carr
	French fashion house Louis Vuitton is moving into television advertising through its first commercial that is part of a multichannel brand awareness campaign. Entire article

Multichannel Luxury Outlook 2013: Up, Down or Flat?
By Staff reports
	Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Tuesday, Dec. 4: “Luxury Outlook 2013: Up, Down or Flat?” Panelists include execs from the Luxury Institute, Digital Luxury Group and Morpheus Media. Entire article

Luxury FirstLook Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
By Staff reports
	Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers. Entire article

Multichannel Chanel leverages Paris exhibit via social media, video
By Erin Shea
	French fashion house Chanel is using its social media channels to promote a video teaser for the Little Black Jacket exhibit in Paris which displays 113 photographs of notable people wearing the iconic jacket. Entire article

Internet Instagram’s new look adds luster to digital luxury brand experience
By Erin Shea
	Social media platform and image-sharing mobile application Instagram is allowing luxury marketers to reach a wider demographic of users through a new comprehensive profile layout. Entire article

Advertising Fairmont boosts winter foot traffic through tailored packages
By Erin Shea
	Fairmont Hotels & Resorts is pushing its Winter Escape packages to affluent individuals and families who are looking for cold-weather-activity-packed vacations this holiday season. Entire article

Mobile Cadillac targets business-minded consumers via mobile ads
By Tricia Carr
	General Motors’ Cadillac is targeting readers of the Reuters mobile site through banner ads that link to video and images of the ATS model that the automaker is positioning as a vehicle made for affluent individuals. Entire article

Mobile Jaguar Land Rover exec: Premium consumers more likely to use smartphones for new vehicle shopping
By Rimma Kats
	NEW YORK – A Jaguar Land Rover executive at the ad:tech New York 2012 conference last week said that location-based mobile advertising provides multiple benefits for the company, including the ability to incorporate a tactical message. Entire article

News briefs Richemont, BMW, Orient-Express and luxury beauty brands – News briefs
By Staff reports
	Today in luxury marketing - Richemont sales up 21pc as it unveils succession plan with joint CEOs; BMW widens luxury-sales lead over Audi after October gain; Orient-Express rejects $1.2 billion Indian Hotels offer; Indulge me: The new luxe. Entire article

Columns Apple’s iPad Mini: The first mobile tablet?
By a Luxury Daily columnist
	When Apple introduced the iPad Mini on Oct. 24, pundits and analysts were not impressed. Talk is of Apple lacking “real innovation” and the stock has given back more than 20 percent. The thinking seems to be that shrinking down the iPad is not that impressive, especially given Apple’s track record of product launches. Entire article

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