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Luxury Daily, November 12, 2013 – 92pc of Chinese consumers dissatisfied with luxury services at home: report

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November 12, 2013

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92pc of Chinese consumers dissatisfied with luxury services at home: report
Printemps partners with Prada to infuse holiday windows with “A Joyful Obsession”
Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood
Dior brings together 15 international female artists for fragrance exhibit
Burberry sparks gift-giving through holiday video
Rolls-Royce aligns bespoke collection with Chinese Zodiac Year of the Horse
Style.com/Print marries street style with high-fashion in Spring 2014 issue
Louis Vuitton broadens Pass app’s reach via New York Times mobile ad
Bottega Veneta, Breguet, Mercedes-Benz and Hong Kong – News briefs
A divide-and-conquer approach to mobile app testing

Research 92pc of Chinese consumers dissatisfied with luxury services at home: report
By Joe McCarthy
	Chinese consumers list poor customer service and inadequate knowledge among retail staff within the country as primary motives for shopping abroad, according to a new report by Ipsos Group and Ruder Finn. Entire article

In-store Printemps partners with Prada to infuse holiday windows with “A Joyful Obsession”
By Sarah Jones
	French department store Printemps enlisted Italian fashion house Prada to give its Paris location’s holiday windows a high-fashion touch. Entire article

Advertising Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood
By Staff reports
	Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue. Entire article

Events/Causes Dior brings together 15 international female artists for fragrance exhibit
By Jen King
	French fashion house Christian Dior is aiming to further align its women’s fragrance Miss Dior with international artists during a two-week exhibition at the Grand Palais in Paris. Entire article

Internet Burberry sparks gift-giving through holiday video
By Jen King
	Britain’s Burberry is promoting various seasonal products in a social video geared toward affluent holiday shoppers in the weeks before the shopping season officially commences. Entire article

In-store Rolls-Royce aligns bespoke collection with Chinese Zodiac Year of the Horse
By Joe McCarthy
	Rolls-Royce is celebrating the Chinese Zodiac Year of the Horse in 2014 with a bespoke "Majestic Horse Collection" that features Ghost models and draws on traditional art. Entire article

Print Style.com/Print marries street style with high-fashion in Spring 2014 issue
By Jen King
	Christian Dior, Giorgio Armani and Balenciaga touted recent collections in the fifth issue of Fairchild Fashion Media’s Style.com/Print magazine to attract fashion-savvy readers to the bi-annual publication. Entire article

Mobile Louis Vuitton broadens Pass app’s reach via New York Times mobile ad
By Joe McCarthy
	French fashion label Louis Vuitton is exercising the capabilities of its new Pass application with an advertisement on The New York Times mobile app. Entire article

News briefs Bottega Veneta, Breguet, Mercedes-Benz and Hong Kong – News briefs
By Staff reports
	Today in luxury marketing - Bottega Veneta unveils new 'green' headquarters; Lot watch: Sir Richard Wallace's Breguet pocket watch; Mercedes-Benz surging at end of 2013 US luxury-sales race; Hong Kong luxury property prices choked by tightening. Entire article

Columns A divide-and-conquer approach to mobile app testing
By a Luxury Daily columnist
	Timely, thoughtful, consistent testing is an important part of the quality assurance process. So what will help to ensure consistency and structure of the testing process? Well-written test documentation. Entire article

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