Precision cut-crystal maker Swarovski is embellishing Galeries Lafayette’s Beijing flagship store for the holiday season with its Sparkling Christmas campaign.
Fifty-two percent of luxury travelers say they are likely to book a trip on a smartphone within the next year, compared to the average 29 percent across all segments of travelers, according to a new report by Expedia Media Solutions and comScore.
French jeweler Van Cleef & Arpels is revealing its online catalog with various watches and jewelry items presented with in-depth information about the brand.
Today in luxury marketing - Fiat Chrysler sees $2.81B from Ferrari before spin-off; The house that fashion built; Mercedes revives Maybach name to challenge Rolls-Royce; New York Fashion Week's new name?
While brands and agencies work hard to identify narrow audiences, the limiting factor is the efficiency of producing numerous versions of ads and other information to address differences within narrow audience segments.
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