Luxury marketers should focus next year's messaging around the idea that affluent consumers deserve quality rewards to leverage the changing definition of luxury and the psychology of today's wealthy consumer, according to findings from a study by Ipsos Mendelsohn.
Department store chain Nordstrom launched its first mobile application this week that combines commerce, customer service and cross-channel engagement.
Luxury brands are having a hard time matching high-quality products with premium experiences, making it difficult for them to retain affluent customers, according to findings from a report by the Luxury Institute.
NEW YORK – With its 60th birthday on the horizon, French outerwear label Moncler has been rapidly expanding by focusing on global distribution and placement of bricks-and-mortar stores, according to an executive at last week's WWD Apparel and Retail CEO Summit 2011.
French jewelry and watch brand Van Cleef & Arpels has partnered with Hearst’s Elle magazine to create a three-part video series that features branded products in a love story geared towards young, urban consumers.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
What has been our industry’s response to the dangerous Foxy Loxy in our midst – the abuser who damages our brands and destroys the trust relationships that underpin our ecosystem?
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