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YSL Beauty adds Bahamas, Colombia to rewilding project scope
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Luxury Daily, November 17, 2015 – What impact will the Paris tragedy have on tourism?

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November 17, 2015

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Today's headlines

What impact will the Paris tragedy have on tourism?
Dior tests footwear ecommerce with help from Bergdorf Goodman
Rapidly changing consumer behavior pushes retailers to adapt
Starwood and Marriott join together to tune of $12.2B
Lyst focuses on the numbers for provocative brand campaign
Mercedes explores new terrain with help from GQ
For marketers, leveraging 3D Touch is not about when, but how
Hispanic ad spend boasts higher ROI than English-language placements: AHAA
Fortnum & Mason, Jaguar, Bal Harbour Shops and Moncler – Live news
Japan, Giambattista Valli, private jets and Louis Vuitton – News briefs
6 ways to improve the checkout experience

Commerce What impact will the Paris tragedy have on tourism?
By Sarah Jones
	In the wake of a widespread terrorist attack in Paris, the tourism industry in the world capital is likely to feel the aftershock. Entire article

Commerce Dior tests footwear ecommerce with help from Bergdorf Goodman
By Staff reports
	France’s Christian Dior is easing into ecommerce through a partnership with New York-based department store Bergdorf Goodman. Entire article

In-store Rapidly changing consumer behavior pushes retailers to adapt
By Sarah Jones
	NEW YORK – A luxury brand’s retail environment should be carefully orchestrated to make consumers want to participate in the store experience, according to panelists speaking at the French American Chamber of Commerce’s "The Luxury Retail Store: Real Estate, Design and Customer Experience Trends" event. Entire article

Commerce Starwood and Marriott join together to tune of $12.2B
By Forrest Cardamenis
	Starwood Hotels and Resorts is taking its services to a much wider consumer base in an unorthodox way. Entire article

Multichannel Lyst focuses on the numbers for provocative brand campaign
By Sarah Jones
	Fashion ecommerce platform Lyst is positioning itself through statistical wordplay in its first brand advertising campaign. Entire article

Mobile Mercedes explores new terrain with help from GQ
By Forrest Cardamenis
	German automaker Mercedes-Benz is exploring uncharted territory on men's lifestyle magazine GQ's mobile site. Entire article

Mobile For marketers, leveraging 3D Touch is not about when, but how
By Staff reports
	Marketers need to tap into Apple’s 3D Touch now while it is still new, as the feature will eventually become a staple for consumers and the possibilities to connect and increase revenue are extensive. Entire article

Research Hispanic ad spend boasts higher ROI than English-language placements: AHAA
By Forrest Cardamenis
	Spanish-language advertisements contribute more to the growth of the automotive sector than English-language ads, according to a new report by the Association of Hispanic Advertising Agencies. Entire article

News briefs Fortnum & Mason, Jaguar, Bal Harbour Shops and Moncler – Live news
By Staff reports
	Luxury Daily's live news from Nov. 16 - Fortnum & Mason brings holiday cheer to Somerset House; Jaguar eyes business professionals via chauffeur fleet; Bal Harbour Shops gathers high-profile friends for philanthropic event; Moncler awarded $448K under China’s new Trademark Law. Entire article

News briefs Japan, Giambattista Valli, private jets and Louis Vuitton – News briefs
By Staff reports
	Today in luxury marketing - Japan enters recession in Q3; Giambattista Valli: "I’m the only one who decides"; Luxury jet market value seen slipping for first time since 2009; Louis Vuitton stung by China luxury woes. Entire article

Columns 6 ways to improve the checkout experience
By a Luxury Daily columnist
	Retailers are losing $18 billion annually due to shopping cart abandonment. Research shows two out of three users who add items to their online shopping cart leave without making a purchase. The numbers are even worse on mobile, where conversion rates are 70 percent lower than desktop. Entire article

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