Influencers today yield more power than celebrities to shape consumer opinion, presenting an opportunity for brands to reach their legions of followers through a trusted voice, according to a new report by Fashionbi.
A new report by TaxSlayer dispels the myths that millennial consumers are credit card happy and inclined to put themselves in debt to shop for the holidays.
While marketers spend 4.5 times more to reach millennials on mobile compared to other consumers, there is room for improvement, according to a new report from Turn.
Luxury Daily's live news from Nov. 18 - Bentley boosts visibility among UK equestrian fans; Chloé picks a match in guessing game gift guide; Four Seasons supports creativity, reduces stress via coloring stations; Balmain x H&M maintains momentum, will launch fragrance.
Today in luxury marketing - Bergdorf Goodman to expand women’s store; Embracing French art and fashion as a counterattack; Porsche is blaming Paul Walker for his fatal car accident; Loro Piana COO Leoncini leaving after 17 years.
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.
The make-or-break holiday shopping season is upon us, spurring retailers to determine where they want to speak to would-be customers, how often and with what messages.
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