The upcoming $400 million renovation of Macy's Herald Square store in New York is an opportunity for the department store to reach a higher caliber of clientele. However, what exactly Macy's is trying to accomplish through a luxury-dedicated floor is still debatable.
Luxury lifestyle magazine Robb Report is making available an annual subscription to its iPad edition as well as the inclusion on the App Store Newsstand for consumers who have Apple’s latest iOS 5 software.
With Audi and Mercedes-Benz both boasting their highest October sales in history, luxury marketers from all industries could stand to learn a thing or two from the rivals.
Precision-cut crystal manufacturer Swarovski has chosen a 1962 prom theme, "Swing, Sing & Shine," for its Spring/Summer 2012 collection and will execute a multichannel marketing strategy in the next few months.
The November issue of Condé Nast’s W magazine is up 44 advertising pages this year to date and features a slew of new luxury advertisers such as Gucci Fragrance, Jimmy Choo, Saks Fifth Avenue, Van Cleef & Arpels and Dom Perignon.
Today in luxury marketing - Luxury retailer Neiman Marcus sees sales rise 8pc, helped by online and catalog unit; Calvin Klein debuts expanded CK store in Beijing.
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