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Luxury Daily, November 7, 2012 – Ritz-Carlton targets ultra-affluent via political package for Presidential Inauguration

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November 7, 2012

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Ritz-Carlton targets ultra-affluent via political package for Presidential Inauguration
Luxury brand mobile use must shift from marketing to experience: Vibes exec
Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
Chanel, Rolls-Royce target affluent males via Bloomberg Pursuits
Saks takes the reins in holiday ecommerce via digital guide
Georg Jensen to hit global stride with acquisition
Chanel, Yves Saint Laurent, BMW and luxury voting – News briefs
Content marketing for luxury brands

Events / Causes Ritz-Carlton targets ultra-affluent via political package for Presidential Inauguration
By Tricia Carr
	The Ritz-Carlton, Washington, DC is encouraging politically-minded ultra-affluent consumers to experience the 2013 Presidential Inauguration through a hotel package priced at $100,000. Entire article

Mobile Luxury brand mobile use must shift from marketing to experience: Vibes exec
By Tricia Carr
	A Vibes executive who spoke during a Luxury Daily webinar yesterday said that thinking beyond advertising and marketing is vital to luxury brand mobile use and marketers should take advantage of the devices’ capabilities to enhance their product. Entire article

Luxury FirstLook Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
By Staff reports
	Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers. Entire article

Print Chanel, Rolls-Royce target affluent males via Bloomberg Pursuits
By Erin Shea
	Advertisers including Chanel, Ralph Lauren, Rolls-Royce, Harry Winston and Montblanc are targeting the affluent business audience of Bloomberg Pursuits fall 2012 issue. Entire article

Internet Saks takes the reins in holiday ecommerce via digital guide
By Tricia Carr
	Department store chain Saks Fifth Avenue is getting a head start on holiday transactions through a digital gift guide that presents items by recipient, price or designer, which it is sharing via email, social media and its Web site. Entire article

Advertising Georg Jensen to hit global stride with acquisition
By Erin Shea
	Bahrain-based alternative asset manager Investcorp is purchasing Danish luxury retailer Georg Jensen for $140 million. Experts agree that this move will only propel the brand. Entire article

News briefs Chanel, Yves Saint Laurent, BMW and luxury voting – News briefs
By Staff reports
	Today in luxury marketing - Chanel No. 5 could be banned despite Brad Pitt’s outstanding performance; Actor named to play Yves Saint Laurent in upcoming film; Luxury carmaker BMW starts to feel industry pain; Voters get luxury treatment at Bel Air Hotel. Entire article

Columns Content marketing for luxury brands
By a Luxury Daily columnist
	For luxury marketers, content creates a wonderful opportunity. Luxury brands have stories to tell, and it is something our industry frequently does well. Entire article

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