Italian fashion house Dolce & Gabbana is promoting its The One fragrance with a multi-layered print and film approach that exudes a glamorous lifestyle to target affluent consumers.
Land Rover North America is augmenting its #IAmDriven campaign with an Instagram component Nov. 5 through Dec. 15 that spurs fans to depict what drives them to new heights on a daily basis.
The number of ultra-high-net-worth individuals is continuing to grow with 2,170 global billionaires holding a combined $6.5 trillion net worth in 2013, according to a new census report by Wealth-X and UBS.
NEW YORK - Thirty-eight percent of connected consumers post brand-related photos every day, while 31 percent post branded-related videos daily, according to executives from Expo Communications and Geometry Global at ad:tech New York 2013.
Hermès, David Yurman and Omega gave a final push of brand awareness just in time for the holidays in the December issue of Condé Nast’s Architectural Digest to stand out among competitors and gifts featured in the issue's “Ultimate Gift Guide.”
NEW YORK - A MediaBrix executive at ad:tech New York 2013 said that brands should integrate into existing games to reach a broader audience in a helpful manner rather than create brand-centric games that hinder scope.
Today in luxury marketing - Hermès leather sales down in Q3, hit by weak yen, dollar; Ralph Lauren net falls 4.2pc; All aboard the Harrods express!; Lot watch: out-of-this-world Omega Speedmaster.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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