London-based department store Harrods is offering luxury brands a unique opportunity to reach affluent consumers at the point of purchase through in-store advertising options.
Since luxury brands are slow to adapt to mobile to begin with, department stores quickly got the upper hand in the medium. But that experience, trial-and-error and open-mindedness helped retailers to share a multitude of tips for closely-watching independent brands.
Hilton Hotels-owned Waldorf Astoria is looking to transform the historic Old Post Office building in Washington into a hotel and retail destination in the heart of the United States capital.
Condé Nast’s Vogue is up 208 advertising pages for high-end fashion and beauty brands this year to date, which is the largest paging and percentage growth in the core and extended set, claims the magazine.
A new print magazine joint venture by Observer Media Group and China Happenings will launch Nov. 12 targeting the affluent Chinese tourist in New York.
Today in luxury marketing - Women's-only Bottega Veneta store unveiled on Madison Ave; Emily Blunt for YSL's Opium; Ferragamo fetes new line; European shares hit by Italian political turmoil.
As mobile continues to experience staggering growth, content marketers may find that a DIY cross-platform app offering is a more viable option for ROI than custom app development.
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