Commerce
Neiman Marcus holiday catalog to streamline inventory management

Neiman Marcus may be using its annual Christmas Book catalog to forecast consumer demand and streamline inventory management during the holiday shopping season.

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Research
Quality of ad creative key to high ROI luxury campaigns: comScore

A comScore study highlights the importance of sound strategy and strong creative elements in driving effective execution for luxury brands’ television and digital advertising campaigns.

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Internet
Privacy advocates call for legislative action on behavioral targeting

Privacy advocates are lambasting the guidelines laid out earlier this week instituting consumer controls over online behavioral targeting practices.

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Mobile
Mercedes-Benz Financial upgrades sales strategy with iPad point-of-sale system

Mercedes-Benz Financial is enhancing its dealership experience with the addition of iPads into its point-of-sale system.

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Print
Bloomberg Markets magazine relaunch attracts more high-end print advertisers

Bloomberg Markets magazine, home to ads from many luxury brands, has relaunched with the release of its November 2010 issue.

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News briefs
Louis Vuitton, Paris Motor Show and Gilt Man - News briefs

Today in luxury marketing - Louis Vuitton plans to close stores earlier to sell less product;
Fisker to debut Karma Hybrid at 2010 Paris Motor Show.

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