Luxury brands must use the reach and convenience afforded by online shopping to offset consumer restraint in the face of a still-tepid economy this holiday season.
German automaker Mercedes-Benz is promoting its 2011 E-Class with an in-application advertising campaign on The New York Times’ Editors Choice iPad application.
Mobile booking will account for $76 million in revenue for hotels this year, making it a necessity – not a luxury – for upscale travel and hospitality services.
The Federal Trade Commission has proposed revisions to the Environmental Marketing Guides, which could have an impact on luxury brands that claim to be eco-friendly.
Today in luxury marketing - Luxury watchmaker Piaget to inaugurate its flagship store in London; Montblanc and Dior explore the fashion of watchmaking.
With all the fanfare around mobile, Apple versus Google, iPad replacing PC and the allure of iAd, it is appropriate to write about the basics of buying mobile media.
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