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Porsche named official electric vehicle of 2024 Met Gala
Kendall Jenner, Bad Bunny star in latest chapter of Gucci Valigeria
Iris Law stars in Versace’s Dylan Purple fragrance campaign
Luxury Unfiltered: Brand stories are the secret to creating desirability
YSL Beauty adds Bahamas, Colombia to rewilding project scope
Kering rocked by 11pc sales dip in Q1
In Louis Vuitton’s blue checkerboard battle, EU court rules design has not acquired trademark distinctiveness
Annual operating profits down 18pc at Valentino
Christofle opens pop-up showroom in West Hollywood
Louis Vuitton launches latest ‘Librarie’ entry focused on UK

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Luxury Daily, October 10, 2014 – Luxury brands get on board with breast cancer awareness

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October 10, 2014

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Today's headlines

Luxury brands get on board with breast cancer awareness
Fragrance campaigns will falter if brands skimp on quality juice
Neiman Marcus gives access to one-of-a-kind experiences with Christmas Book
Wheels Up collaborates with Four Hundred for private concierge services
Hugo Boss touts fall/winter menswear collection on Details via mobile ad
Ralph Lauren, Fendi push homewares in Architectural Digest’s October edition
Moschino, Zegna, Bentley and Porsche – Lives news
Luxury timepieces, Hermès, Tesla and Karl Lagerfeld – News briefs
Retailers settling into analysis paralysis over mobile commerce progress

Events/Causes Luxury brands get on board with breast cancer awareness
By Sarah Jones
	During the month of October, a bevy of luxury brands have taken up the cause of breast cancer awareness, but are these campaigns truly effective? Entire article

Q&A Fragrance campaigns will falter if brands skimp on quality juice
By Jen King
	Fragrance marketing, in many ways, has the most abstract campaign potential because a featured scent is hard to capture with traditional and digital forms of advertising. Entire article

Mail Neiman Marcus gives access to one-of-a-kind experiences with Christmas Book
By Sarah Jones
	Department store chain Neiman Marcus is looking to provide unique experiences to its loyal consumers through its 2014 Christmas Book. Entire article

In-store Wheels Up collaborates with Four Hundred for private concierge services
By Nancy Buckley
	Private aviation company Wheels Up is partnering with lifestyle management firm Four Hundred to create a concierge program. Entire article

Mobile Hugo Boss touts fall/winter menswear collection on Details via mobile ad
By Nancy Buckley
	German label Hugo Boss chose Details magazine’s mobile Web site to showcase its fall/winter 2014 collection through several advertisements. Entire article

Print Ralph Lauren, Fendi push homewares in Architectural Digest’s October edition
By Jen King
	Fashion brands such as Ralph Lauren and Fendi turned to Architectural Digest’s October issue to show that their interior products are also made of “brilliant design.” Entire article

Live news Moschino, Zegna, Bentley and Porsche – Lives news
By Staff reports
	Luxury Daily's live news from Oct. 9 - Moschino taps Coca-Cola for novelty items; Zegna highlights astronomical inspiration in Harrods windows; Bentley escalates awareness of Vertu partnership; Porsche builds brand community, showcases model history; Sotheby’s heightens lifestyle angle in marketing for luxury home; DVF shares life journey in memoir. Entire article

News briefs Luxury timepieces, Hermès, Tesla and Karl Lagerfeld – News briefs
By Staff reports
	Today in luxury marketing - For luxury watch buyers, one just isn’t enough; The booming market for your Hermès hand-me-downs; Tesla and luxury carmakers’ surprising strategy to hook new buyers: Lower prices; Carmaker taps Karl Lagerfeld, Choupette. Entire article

Columns Retailers settling into analysis paralysis over mobile commerce progress
By a Luxury Daily columnist
	As the rubber hits the road for most retailers heading into the holiday season, some key decisions about mobile commerce are being kicked into the long grass for seeming want of clarity. Entire article

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