U.S. fashion house Oscar de la Renta is aligning with national Breast Cancer Awareness Month through a digital shop that offers some of the label’s pink-colored items with 10 percent of net proceeds being donated to a charity.
Travel destination flash-sale site Jetsetter is updating its iPhone application to emphasize the features and mindset specific to the device including Passbook, the camera, last-minute mentality and immediacy.
Register for this free webinar Oct. 30 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media, Acquity Group, Vibes and Razorfish deep-dive into the issues.
Toyota Corp.’s Lexus is engaging Sports Illustrated readers by letting them interact with an ES advertisement with their iPad to add movement to the static page.
Brands including Armani Collezioni and Elie Tahari are targeting older affluent consumers via Halsbrook, a new ecommerce site that sells high-end apparel and accessories to the core luxury buyer.
Diamond jeweler Lazare Kaplan Intl. is looking to drive millennial brides to its retailers through global trunk shows and a multichannel contest that coincides with its “You Just Know" rebranding campaign.
Brands including Rolex, Tous, Tourneau, Aria Resort & Casino, Royal Salute, Fairmont Hamilton Princess and Casa de Campo are targeting affluent New Yorkers via advertisements in Modern Luxury’s Manhattan magazine.
Today in luxury marketing - Hermès, Gucci put Indonesia on their wish list; Mercedes loses ground to BMW, Audi in luxury sales race; Golden week boosts sales in China; How the BRICs are reshaping the luxury alcohol industry.
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