De Beers Group’s Forevermark is continuing its augmented reality pursuits with the launch of My Forevermark Fitting, a virtual try-on experience through users’ computer screens available for the first time in the United States.
Italian designer Ermenegildo Zegna is taking its digital flagship store to the next level with a virtual fitting room that will take the guesswork out of online shopping.
Marketers such as Giorgio Armani, Porsche, Mandarin Oriental, Neiman Marcus, Caroline Herrera and Van Cleef & Arpels are among the 96 advertisers that have boosted American Express Publishing’s Departures magazine 46 percent year over year in ad pages.
Bloomberg Markets is reaching out to its affluent audience with Bloomberg Pursuits, a lifestyle magazine focusing on luxury automakers, homes, wines, fashion and boats that will go out with the original Markets issue twice next year.
The emotional aspect of gift-giving will have many affluent consumers shopping in-store this holiday season, making location-based SMS messaging a prime mobile marketing tactic.
Today in luxury marketing - Elie Tahari, Arthur Levine invest in Catherine Malandrino brand; Gucci faces allegations of inhuman working conditions at its China store.
A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has focused on the subject of mobile measurement.