Jeweler Van Cleef & Arpels is using its brand heritage to pique the interest of brand enthusiasts and general consumers unfamiliar with its inspirations through a microsite that generates eight-second messages of luck Oct. 7-23.
Christie's New York is bringing the rare Francis Bacon triptych "Three Studies of Lucian Freud" to auction Nov. 12, where it is expected to surpass the artist's previous auction record of $86 million in 2008.
Dorchester Collection is leveraging the marketing power of word-of-mouth with new e-gift cards that will likely insert the brand into more celebration conversations.
French fashion label Chanel is advertising its cosmetics collection through a video series titled “Makeup Revelations” that showcases insider tips by professional Chanel makeup artist Lisa Eldridge for enthusiasts who want to create a branded look at home.
Mandarin Oriental's first and flagship property in Hong Kong is celebrating its 50th anniversary with a series of events ranging from culinary celebrations to special packages meant to honor loyal guests and inject new energy.
High-end smartphone manufacturer Vertu is appealing to consumers with a penchant for craftsmanship through its latest advertising campaign for the brand’s new device, the $6,000 Vertu Constellation.
Today in luxury marketing - Prada launches art project in Qatar; Louboutin wins case against shoe use by Flemish far right; Porsche wants 15 new markets by 2020; BMW mulls boosting electric-car investment on early i3 demand.
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