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April 20, 2024

Luxury Daily, October 17, 2014 – Easy days are over in China

October 17, 2014

Today's headlines

Commerce Easy days are over in China
By Joe McCarthy
	NEW YORK – Luxury brands managed to reap huge profits with crude strategies in China a few years ago, but now only smart marketers versed in cultural norms will survive, according to a China Luxury Advisor partner at Luxury Interactive 2014 on Oct 15. Entire article

Commerce Global digital marketing requires country-specific strategies
By Sarah Jones
	NEW YORK - As luxury brands open up their business globally through digital, their strategy for different markets needs to reflect cultural differences, according to a professor from the Fashion Institute of Technology at Luxury Interactive 2014 on Oct. 15. Entire article

Multichannel Leveraging blogger interactions can educate consumers via relatability
By Jen King
	NEW YORK – For brands navigating the digital landscape, partnering with bloggers and influencers can help reach intended audiences, according to panelists Oct. 15 at Luxury Interactive 2014. Entire article

In-store Galeries Lafayette invites gang of monsters in-store for the holidays
By Sarah Jones
	French department store chain Galeries Lafayette is looking to delight children of all ages with a quirky monster-themed Christmas campaign, launching Nov. 5. Entire article

Out of Home Cultural integration needed to see success in emerging nations
By Nancy Buckley
	NEW YORK – Emerging countries are a subject of interest for many luxury marketers, but reaching the right consumer in these nations requires a focus on cultural integration, according to the “High-net-worth-individuals in BRIC-dom: Facts and myths about their consumption of luxury” session at Luxury Interactive 2014 Oct. 15. Entire article

Internet The cold coffee tweet that changed Four Seasons’ approach to social media
By Joe McCarthy
	NEW YORK - Although a single tweet did not suddenly cause the Four Seasons to jump on social platforms, the cold coffee anecdote is emblematic of the consumer behavior shift that occurred several years ago and has had a cascading effect ever since, according to an executive at Luxury Interactive 2014 on Oct. 15. Entire article

Print WSJ. magazine’s October issue expands reach for advertisers
By Jen King
	Chanel, Louis Vuitton and Bulgari turned to WSJ. magazine’s October issue to take the imprint’s affluent readership on an “incredible journey” of fashion and travel. Entire article

News briefs Kering, Tag Heuer, Stuart Weitzman and Dolce & Gabbana – Live news
By Staff reports
	Luxury Daily's live news from Oct. 16 - Kering partners with International Trade Center in Madagascar; Tag Heuer gains viral attention from video campaign; Stuart Weitzman and Harper’s Bazaar launch new boot collection; Dolce & Gabbana designs Claridge’s Christmas tree in London. Entire article

News briefs Vogue, Chanel, Hermès and department stores – News briefs
By Staff reports
	Today in luxury marketing - CFDA, Vogue fetes fashion fund design challenge; Chanel's feminist protest explained; Reinventing heritage: How Hermès brings tradition to the digital world; Department stores fight back from online challenge. Entire article

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