Neiman Marcus Group is looking to revitalize its ecommerce before the holiday season's fervor begins by offering permanent free shipping and returns year-round for all domestic purchases made through neimanmarcus.com and bergdorfgoodman.com as well as at retail locations.
Italian fashion house Fendi is promoting its fall/winter 2013 menswear collection with a meditative and print-like video that showcases products more effectively than typical promotional videos.
Italian label Bottega Veneta is strengthening its foothold in Milan’s high-fashion district with the brand’s first maison, a move that is likely to generate interest in the brand and increase foot traffic to the retail space.
French fashion label Christian Dior is holding its Dior Auction Oct. 1-10 where exclusive items and experiences will be auctioned off to raise funds for cancer organization Look Good Feel Better that helps women cope with the physical and emotional toll taken by cancer.
French jeweler Cartier is expanding the reach of its publication, Art magazine, to a wider audience through a new iPad application that allows readers to experience the issue with interactive features.
Four Seasons Toronto is beginning a month-long birthday campaign with a social media contest that asks fans and followers to post celebratory images for a chance to win a Toronto and New York trip for two.
Today in luxury marketing: Mercedes plans $230M Brazil car plant to match BMW; Saint Laurent drops a retailer in t-shirt flap; Hermès opens silk bar pop-up in New York; Why Marant's man said no to H&M.
Mobile and social are not only changing the way we buy everything from food and clothes to electrical goods and cars—they are radically influencing the way we gather and share information about products and companies.
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