NEW YORK – The marketing of “authenticity” has reached a breaking point and needs to stop, according to strategists from The Future Laboratory at the U.S. Retail & Luxury Futures Forum on Oct. 21.
Bangladesh’s middle and affluent class (MAC) is expected to triple in 10 years to approximately 34 million consumers, offering luxury brands an unexpected market for growth, according to a new report by Boston Consulting Group.
British fashion label Burberry is the exclusive advertising partner of Condé Nast Britain’s entry into the recently launched Apple News application for iOS.
Pellisari, a high-end consumer electronics maker, is introducing its latest sound system, the Zemi Aria, through a selective retail distribution model.
Search and display advertising continue to shift to mobile, helping to make it one of the key drivers behind a strong first half for digital advertising, according to a new report from the Interactive Advertising Bureau.
Luxury Daily's live news from Oct. 22 - Raf Simons leaving Dior; Burberry creates temporary ad campaign via Snapchat; Kering adds Saint Laurent, Bottega Veneta CEOs to executive committee; McQueen retrospective boasts top attendance among London exhibits this year.
Today in luxury marketing - Britain lowers price of tourist visas for Chinese to aid luxury sector; France's Chanel buys Napa Valley wine maker; Fragrance is down, but hope remains; Tesla's best celebrity evangelist emerges: It's Stephen Colbert.
Location targeting is still a fairly new technology and comes with its own set of challenges. There are a lot of misconceptions in the industry about user location data, and this leads to badly targeted campaigns and fraudulent ad inventory.
RSS
