LONDON – As retail shifts away from the local bricks-and-mortar shop to ecommerce, brands will need to develop new ways to learn about their consumers, according to an executive from Styloko at Luxury Interactive Europe 2015 on Oct. 26. Entire article
LONDON – The human element is going to be the top differentiator among luxury brands going forward, according to the CEO of Luxury Institute at Luxury Interactive Europe 2015 on Oct. 26. Entire article
French apparel and accessories maker Hermès is reaching out to male consumers through men’s lifestyle magazine Esquire with multiple advertisements on the publication’s mobile-optimized site. Entire article
Bricks-and-mortar retailers are heeding the demands of shoppers and doubling down on omnichannel services such as order online, pickup in-store and same-delivery this holiday season, but free shipping still remains the best way to encourage online gift purchases. Entire article
Luxury Daily's live news from Oct. 26 - Burberry brings British style to Christmas at Claridge’s; Dior maintains consistency with new Marion Cotillard campaign; Tesla prepares for holidays with pop-up shops around US.; Ferrari presents new angles in 3-part video. Entire article
Today in luxury marketing - Fendi opens new headquarters, as industry mulls Simons' exit from Dior; Maserati recalls some $141.5K Quattroportes due to risk of fire; NYFW: Men’s pushes dates for fall shows; Van Cleef & Arpels shrugs off China slowdown. Entire article
When it comes to application monetization, beware of the zombie culprit threatening to bring down the civilized mobile app world: the banner ad. Entire article
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