Approximately 96 percent of companies including Starwood Hotels & Resorts and L'Oreal use social media for marketing and advertising, meaning that it can be used to not only attract and keep brand loyalists but to see ROI, according to findings from a new study.
German automaker BMW's financial services group is seeking to increase its customer base by making it easier for recent college graduates to buy or lease a branded vehicle through an exclusive financing program.
Chocolate Week 2011 is kicking off Oct. 10 and London-based fine chocolatier Charbonnel et Walker will be using the event to increase in-store traffic to its London locations.
Yacht companies such as Pearl Motor Yachts and Fleming Yachts have developed iPad applications in preparation for a series of boat shows in the next few months.
LVMH-owned Hennessy's promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.
The iOS 5 is being released midmonth along with the iPhone 4S and I thought that I would go through the key new features that I think will really change things.
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