Internet Facebooks Like button could drive ecommerce for luxury retailers
By Peter Finocchiaro
High-end retailers have continued to ignore social media such as Facebooks Like functionality in spite of mounting evidence of its effectiveness.
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Research Retargeted ads bump search queries for brands 1,000pc: comScore
Advertisers who retarget their ads to consumers based on prior visits to their Web site achieve a 1,046 percent boost in searches for the brand, per comScore.
Mobile Grand Marnier takes a shot at mobile
By Kaitlyn Bonneville
Grand Marnier has released its La View Grand Marnier Grand Mix iPhone application to increase consumer engagement and brand awareness.
Advertising Lancome to secure spokeswoman Julia Roberts for $50M
Actress Julia Roberts is set to sign a new deal with luxury brand Lancome, pushing her contract up from a rumored $20 million to $50 million.
Mobile Calvin Klein iPad content lets consumers click to shop
By Rimma Kats
Calvin Klein is running click-to-shop ads promoting its various lines within the September issue of Interview magazine’s iPad application.
News briefs Neiman Marcus, Burberry and Blue Nile - News briefs
By Staff reports
Today in luxury marketing - Annual Web sales back on track for Neiman Marcus; For once, Burberry fails to impress critics.
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