NEW YORK - A Mercedes-Benz USA executive at the Luxury Interactive conference 2013 said that collaborations with independent dealers and the intensive approach that consumers take when considering a vehicle mandates a more diffuse approach to digital efforts.Entire
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A new study by McCann Truth Central found that 68 percent of affluent citizens around the world describe themselves as more passionate about their interests than the average person, while 88 percent said they were unaware that they were technically affluent.Entire
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Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.Entire
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NEW YORK – A pair of senior executives from Stuart Weitzman at the Luxury Interactive 2013 conference shared the footwear label’s digital rebranding strategy that exposed the company to a wider audience without forfeiting core brand values.Entire
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NEW YORK - The CEO of The Luxury Institute at the Luxury Interactive 2013 conference said that luxury brands should focus on building a culture of relationship building and sales will follow.Entire
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NEW YORK – Two senior executives from Swiss timepiece maker Baume & Mercier shared the brand's internal structure at the Luxury Interactive 2013 conference to show how it has enhanced the brand’s output.Entire
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In luxury marketing today - Kering added to Dow Jones sustainability indices; Louis Vuitton steps up accessories revamp with new designer; Chanel’s Wertheimer family seen with $19 billion fortune; Bugatti hopes handbags will turbocharge brandEntire
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If you know a smart woman in luxury advertising, marketing, media or retail who's set to go places, please nominate her for Luxury Daily's Women to Watch 2014. Nominations accepted through Sept. 30.Entire
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Even if you offer a mobile version of your site, it may only be optimized for one size of smartphone and may omit certain important design elements.Entire
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