Thirty-four percent of affluent Americans have downloaded mobile apps to their smartphones and 11 percent plan to in the future, per the Luxury Institute.
The Nielson Co. is looking to bring its audience-measurement acumen to the world of Internet advertising with the release of its forthcoming Online Campaign Ratings.
Louis Vuitton Journeys’ latest multichannel ad campaign frontlines U2 rockstar Bono and wife Ali Hewson, aligning the brand alongside a variety of charities.
Now is the time to get out of the pilot mentality and into a more comprehensive strategy that spans all channels – SMS, mobile Web, apps, LBS and tagging.