NEW YORK - Luxury marketers should be focusing on the affluent family as its own marketing segment, according to findings from the recent Ipsos Mendelsohn 2011 Annual Affluent Survey.
European luxury brands seem to be adapting to augmented reality quicker than those in the United States, leading experts to wonder what the holdup is across the pond.
Jeweler Tiffany & Co. is boosting the lifestyle flaunt of its What Makes Love True microsite and mobile application with the sponsorship on radio service Pandora.
Montblanc has created a collection to honor Princess Grace of Monaco that includes a jewelry set, timepiece and writing instrument which reflect the style and elegance of Princess Grace, while also donating $1 million to her namesake foundation.
Online retail remains the most profitable channel, beating in-store and mobile purchasing, according to findings from a report by Forrester Research for Shop.org.
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