Although it is a good idea to plan ahead for the busy and lucrative holiday season, luxury marketers do not want to get started too early since consumers usually do not think about shopping until later in the year.
High-end retail chain Saks Fifth Avenue is tapping the buzz surrounding the 2012 U.S. presidential race by putting a fashion spin on the campaign concept and gunning for U.S. designers, which is the correct way to go about this type of marketing, experts say.
Department store chain Nordstrom is encouraging foot traffic to its in-store Men's Shops in the latest direct mail catalog that shows apparel, accessories, jewelry and fragrance through street-style photography.
Swiss watchmaker Jaeger-LeCoultre partnered with Condé Nast’s W magazine to introduce the Generation W issue featuring a young group of 55 new art, style and movie stars through an event and print marketing campaign.
Fairmont Hotels & Resorts is allowing London-bound affluent travelers to book a music-themed package that includes a private recording session at the iconic Abbey Road Studios, which is not typically open to the public.
Today in luxury marketing - Burberry CEO Angela Ahrendts: ‘We are not changing strategies’; McQ Alexander McQueen makes Dover Street debut; Lexus previews LF-CC Concept ahead of Paris debut; France's fleeing billionaire.
With the 2012 London Olympics behind us, I think it only fitting to get brands focused on another race of significant importance – the race to establish mobile relevance.
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