Luxury Daily, September 2, 2011 – Burberry adds TV to Burberry Body marketing strategy

September 2, 2011

Today's headlines

Burberry adds TV to Burberry Body marketing strategy
Bergdorf encourages multichannel interaction with Fall catalog touchpoints
Alfred Dunhill tries augmented reality to integrate mobile video and traditional ads
Frette backs Rwandan artisans through Fashion’s Night Out partnership
Four Seasons highlights UNESCO-promoted hotels via digital marketing
US stocks, Valentino and Tumblr - News briefs
Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Barclaycard
Inviting opinion pieces on luxury marketing
Top 4 marketing challenges in the Mobile Era

Multichannel Burberry adds TV to Burberry Body marketing strategy
By Kayla Hutzler
	British fashion house Burberry rolled out the marketing red carpet for its new Burberry Body fragrance using social media, email and print ads, and has now added a television commercial and music video collaboration to the campaign. Entire article

Mail Bergdorf encourages multichannel interaction with Fall catalog touchpoints
By Rachel Lamb
	Department store Bergdorf Goodman is coaxing consumers to its blog, mobile site, store and Web site using touchpoints in its Fall collections catalog. Entire article

Mobile Alfred Dunhill tries augmented reality to integrate mobile video and traditional ads
By Kayla Hutzler
	British menswear designer Alfred Dunhill is implementing new technology in its mobile application that uses augmented reality to bring static, traditional out-of-home advertisements to life. Entire article

Events/causes Frette backs Rwandan artisans through Fashion’s Night Out partnership
By Kayla Hutzler
	Luxury linen retailer Frette is partnering with Same Sky, an organization that promotes trade skills among HIV-positive women in Rwanda, Africa to benefit children in the country through a fundraising initiative that will launch on Fashion’s Night Out. Entire article

Internet Four Seasons highlights UNESCO-promoted hotels via digital marketing
By Rachel Lamb
	Hotel chain Four Seasons is highlighting its environmentally-conscious and socially-responsible properties via targeted newsletter and digital magazine articles to loyal guests. Entire article

News briefs US stocks, Valentino and Tumblr - News briefs
By Staff reports
	Today in luxury marketing - U.S. stocks jump on manufacturing report; Valentino swings to profit in first half; Fashion brands have started to air grievances about fashion-hungry Tumblr. Entire article

Events Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Barclaycard
By Staff reports
	Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy. Mobile Marketer is the host. Entire article

Columns Inviting opinion pieces on luxury marketing
By Mickey Alam Khan
	Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire article

Columns Top 4 marketing challenges in the Mobile Era
By a Luxury Daily columnist
	There is no denying that the marketer’s role is not getting any easier, given that mobile and social media demand real-time decisions, personalized messaging and location-based offers. Entire article

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