Italian fashion house Gucci is using two different advertising campaigns to simultaneously promote specific aspects of its handbag collection to appeal to a wider audience of consumers.
NEW YORK - A Hearst executive at the Luxury Retail Summit: Holiday Focus 2013 Sept. 18 discussed with a panel of luxury retail experts the ongoing service that publications provide to protect and embellish brand images.
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
While the global economy is going through ups and downs – trouble with the BRICS, marginal recovery in parts of the EU and regained consumer fervor in the United States – luxury brands and retailers have managed to hold their own and even grow.
NEW YORK - An Auberge Resorts executive at the Luxury Retail Summit: Holiday Focus 2013 Sept. 18 said that the hotel chain's small size allows it to swiftly enact changes and develop stronger relationships with its guests.
Italian fashion house Fendi is generating interest in its spring/summer 2014 collection exhibited during Milan Fashion Week through a microsite that features interactive and behind-the-scenes content.
Starwood Preferred Guest, the loyalty program from Starwood Hotels & Resorts Worldwide, introduced iPad and iOS7 applications meant to further synchronize the brand's properties, unite guests and make traveling a more fluid experience.
Four Seasons Hotels and Resorts will show support for National Breast Cancer Awareness Month this October with a "Think Pink" campaign that spurs its chefs and mixologists to create pink cocktails, teas and desserts to benefit breast cancer charities.
Today in luxury marketing - Neiman Marcus profits rise; Gucci continues to chime for change; Tesla moves ahead from Google in race to build self-driving cars; Daimler bids for German barracks as Cold War armies fade.
If you know a smart woman in luxury advertising, marketing, media or retail who's set to go places, please nominate her for Luxury Daily's Women to Watch 2014. Nominations accepted through Sept. 30.
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