Luxury Daily, September 21, 2015 – Digital experiences are transforming luxury retail

September 21, 2015

Today's headlines

Columns Digital experiences are transforming luxury retail
By a Luxury Daily columnist
	Luxury retail is being transformed by the emergence of digital experiences, representing a strategic investment for retailers brave enough to rethink how online sales should work. Entire article

Internet Valentino pulls strings to whimsically promote fall collection
By Forrest Cardamenis
	Italian fashion label Valentino is promoting the desirability of its fall/winter 2015-2016 collection with a puppetry video posted to Facebook and YouTube. Entire article

Multichannel Bloomingdale’s uses fashion week as backdrop to promote exclusive designs
By Staff reports
	Department store chain Bloomingdale’s is promoting the relationships it has with fashion labels through a social campaign surrounding its 100 Percent Bloomies effort. Entire article

Out of home Fairmont and Flytographer say no to selfies
By Forrest Cardamenis
	Fairmont Hotels and Resorts is partnering with Flytographer to take a burden off the hands of travelers. Entire article

Internet Tod’s shows magnetism of Cape bag in photographic series
By Staff reports
	Italian apparel and accessories label Tod’s is putting a new lens on its Cape handbag through a collaboration with photographer David Bailey. Entire article

Mobile How to marry mobile with location for bricks-and-mortar advantage: Swrve exec
By Staff reports
	NEW YORK – A Swrve executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 advised retailers with a strong bricks-and-mortar presence to leverage location-based targeting such as geofencing and beacons to drive consumers in-store and prevent their stores from becoming showrooming locations. Entire article

Q&A Le Book curates creative relationships to streamline luxury campaigns
By Jen King
	Whether it be a spokesmodel or an illustrator, sourcing talent for a campaign can be an immense task for marketers and their clients aiming to capture a creative vision. Entire article

Mobile Urban Airship exec: Consumers expect magical mobile experiences
By Staff reports
	NEW YORK – An Urban Airship executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 emphasized the importance of unadvertising, a concept derived from consumers' waning interest in traditional intrusive ads and growing desire to choose with which content they engage. Entire article

Blog Top 5 brand moments from last week
By Forrest Cardamenis
	Brands got creative, experimenting with new ways to reach consumers on many different platforms. Entire article

News briefs Holiday advertisements, Burberry, Peninsula and Hublot – Live news
By Staff reports
	Luxury Daily's live news updates from Sept. 18 - How do luxury advertisers spend their holiday marketing budgets?; Burberry turns to Snapchat for runway show sneak peek; Peninsula Chicago opens doors to public for Korean art exhibit; Hublot begins promotion for 2018 FIFA World Cup with countdown clock. Entire article

News briefs Millennials, sharing economy, New York real estate and China – News briefs
By Staff reports
	Today in luxury marketing - Older millennials' luxury spending; The sharing economy gets a taste for luxury; One sign that Manhattan's super-luxury condo market is over; Back to basics, and beyond: automakers seek to counter China slowdown. Entire article

Strategy Calling for nominations: Luxury Women to Watch 2016
By Staff reports
	If you know a smart woman in luxury advertising, marketing, media, retail or digital who's set to go places, please nominate her for Luxury Daily's Women to Watch 2016. Nominations accepted through Sept. 23. Entire article

Columns Why chat messaging apps are a location-based alternative to geofencing
By a Luxury Daily columnist
	Younger consumers show a growing preference for texting and messaging over more traditional social media channels such as Facebook, Twitter and LinkedIn. Entire article

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