Italian fashion house Bottega Veneta created an interactive, video-enabled online catalog to showcase its current Fall/Winter collection and increase the amount of time consumers spend on its branded Web site.
Footwear and handbag brand Jimmy Choo’s creative director and founder Tamara Mellon is drawing attention to the label's first fragrance through the launch of her new blog, A Day, A Thrill.
German automaker BMW is encouraging consumers to discover the different ways in which they can customize their branded vehicle through its new iPad application.
In a move to increase traffic before skiing season hits, Hilton Hotel's Waldorf Astoria Park City is hosting a wellness weekend at the end of October to intrigue affluent guests who are interested in getting fit and living healthy.
Once the client services manager at Fort Worth-based advertising agency iProspect, Andrea Wilson recently turned her full attention to luxury brand marketing and was given the new title of director of digital retail strategy and luxury practice lead at the company.
The settlements of the class action suits brought against popular television shows such as American Idol and Deal or No Deal further strengthen the requirement to offer equivalent value when charging for an entry to a sweepstakes.
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