Weighing in at 832 pages, repetition was the primary way for luxury brand advertisers to ensure visibility among competitors in the September issue of Condé Nast-owned Vogue.
British apparel and accessories label Belstaff is taking consumers to Mexico with the release of its short Western film “Outlaws,” starring footballer David Beckham.
British leather goods maker Smythson of Bond Street is telling tales of the creative process through a fall/winter 2015 campaign with a user-generated content component.
NEW YORK – Digital agency executives at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 debated the likelihood of higher adoption rates for wearables during the upcoming holiday season, when prices will begin dropping and consumers will be searching for ways to complement their omnipresent smartphones.
Luxury Daily's live news updates from Sept. 22 - J. Mendel sells majority stake to Stallion; Lancôme unites social network for a cause in St. Jude fundraiser; Rolls-Royce draws parallels to rugby history with bespoke Wraith; Moncler eyes entry-level consumers with Marcolin license.
Today in luxury marketing - De Beers pushes gift-giving to halt China's diamond slowdown; Italy's Versace may pick US or Asia for listing: CEO; Luxury fashion puts on a brave face about China; Sloane Street steps up regeneration plans with new development.
Registration open: With only around 100 shopping days in this year’s holiday shopping season, brands and retailers must be wondering what luxury shoppers plan to buy – and how their competition is planning to reach them. Get the answers to these questions during this free, hour-long webinar on Oct. 8 at 2 p.m. EST.
If you know a smart woman in luxury advertising, marketing, media, retail or digital who's set to go places, please nominate her for Luxury Daily's Women to Watch 2016. Nominations accepted through Sept. 23.
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