NEW YORK - Apple’s movement into the luxury space is just beginning, and its impeccable brand image paves a clear path, according to L2 during its Winners & Losers in a Digital Age event Sept. 23.
To create a lasting impression and build loyalty amongst younger consumers, marketers no longer need to tout “youth values,” according to a new survey by Havas Worldwide.
French department store chain Galeries Lafayette is feting the opening of its renovated store that combines gourmet offerings and its homewares under one roof.
Luxury Daily's live news from Sept. 24 - Canali designs outfits for European team at Ryder Cup; Saks heads to lower Manhattan with new openings; Longines enhances visibility in equestrian world; Fortnum & Mason hosts dinner, auction for honey harvest season.
Today in luxury marketing - La Perla lingerie elevates brand to a new level of luxury; Custom iPhone 6 models are remade with luxury materials like real wood, gold and diamonds; GM separates Cadillac, moves headquarters to NYC; Estée Lauder taps Agnes Landau.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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