NEW YORK - Executives from Bergdorf Goodman and Four Seasons Hotels and Resorts shared Instagram approaches that involve adapting to the abundance of consumer-generated content and creating lifestyle-oriented campaigns.
NEW YORK - A senior director and professor at New York University's Leonard N. Stern School of Business at the Luxury Interactive 2013 conference highlighted the storytelling capacity of microsites through six key points meant to elevate engagement.
NEW YORK - A Mandarin Oriental executive at the Luxury Interactive 2013 conference said that proactively sharing insights between departments helps to break down semantic barriers and foster dynamic social media projects.
NEW YORK – A senior executive from luxury rental retailer Rent the Runway at the Luxury Interactive 2013 conference said that engaging consumers after the first sale boosts ecommerce sales.
NEW YORK – An executive from The Corcoran Group at the Luxury Interactive 2013 conference provided insights into the digital content strategies such as curated neighborhood tips that allow its agents to engage consumers on a deeper, personal level.
NEW YORK - The CEO of Shullman Research Center at the Luxury Interactive 2013 conference said that 30 percent of affluent consumers named better prices as the top reason for shopping online, while 27 percent claimed that convenience was the primary catalyst.
Today in luxury marketing - Future of Marc Jacobs at Louis Vuitton in doubt; Get Carter: Barneys New York teams with Jay Z for holiday; Luxury car firms go small, sell big; China luxury struts despite graft crackdown, slowing economy.
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