High-end department store chain Bloomingdale’s is looking to draw affluent males to retail locations this fall with pop-up shops created in partnership with BMW Motorcycles and Condé Nast’s GQ, likely to make the female-centric shopping experience more tailored for men.
Diamond jewelry house Kwiat is choosing select digital and print outlets to display its newest advertising campaign that focuses on the sophisticated style of the brand.
High-end retail chain Saks Fifth Avenue sent its fall fashion catalog last week via direct mail, pushing apparel, accessories, beauty and its expanded shoe salon through in-house photography.
Marketers including Alexander McQueen, Fendi, Rebecca Taylor and Furla are taking advantage of watermarked print advertisements that encourage mobile commerce.
Marc Jacobs Intl. is using email and social media to entice younger aspirational consumers with a back-to-school promotion that promises product giveaways in exchange for increased customer engagement.
Hermès, Versace, Neiman Marcus, Saks Fifth Avenue and other luxury advertisers chose placements beyond front-of-book in the 916-page September issue of Condé Nast’s Vogue, likely to grab attention from readers who delved into the 120th anniversary content.
Today in luxury marketing - Hermès lifts 2012 sales target on Asia boost; Oscar de la Renta's new essentials; Luxury travel services lure big spenders to South Korea; Hong Kong retail sales grow at weakest pace since global crisis.
Extreme leniency from Wall Street, venture capitalists and angel investors in the past two decades has enabled flights of fancy and the launch of ventures that would never have lasted a year in the pre-Internet era.
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