The court decision surrounding the YSL versus Louboutin trademark case awarded each fashion house a victory, but experts are wondering if this is something that should have been started in the first place since the footwear designer runs the risk of losing its trademark all together.
Department store chain Nordstrom has been lauded as the top-performing luxury digital retailer due to its seamless customer service, social media prowess, comprehensive mobile strategy and efficient commerce channels, according to L2 Think Tank.
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
British automaker Rolls-Royce Motor Cars is continuing its expansion across Asia-Pacific with more showroom space in Japan, a move that hints at a rebranding effort across the region.
Giorgio Armani is targeting affluent New Yorkers who are getting hyped for Fashion Week while promoting a new store opening through radio and digital advertising on the music provider Spotify.
Ritz-Carlton Hotel Co. is showcasing some of its skilled employees in a 10-part video series that is meant to give a behind-the-scenes look at the brand and bolster digital engagement.
Today in luxury marketing - The 10 best luxury hotels for shopaholics; Long luxury boom slows in China; Macy's aims higher with new luxe hall; Morocco boasts the second-most expensive luxury hotel in the world.
There is a pattern we have seen with marketers that have edged into enterprise mobile applications which holds promise, but falls short of exploiting the power of mobility.
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