Luxury department store chain Bloomingdale’s is partnering with the television network NBC aiming to draw consumers in-store with an augmented reality mobile application.
British retailer Mulberry opened its largest and third retail location in New York Sept. 6, and for the first time will offer its entire collection in-store in the United States.
With only one week until the release of the Missoni for Target collection, the mass merchandiser and Italian designer have upped their marketing to now include a television commercial.
German automaker Mercedes-Benz has named American designer Derek Lam as the Mercedes-Benz Presents designer, a move that will further integrate the automaker with on-the-edge design and style.
The Media Rating Council has accredited research and information company Nielsen with the ability to measure overnight reach, frequency and gross ratings for Internet display and video advertising.
There is no denying the effect that the economy has had on luxury markets in the last few years, but one aspect that has not been looked at as much is the U.S. perception of real estate value and how that has changed the way people shop.
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