Upscale brands such as BMW, Burberry, Hermes, Prada, Audemars Piguet and 500 others are taking advantage of the unique advertising and visibility options on luxury online destination Pursuitist.com, which its editor in chief describes as the anti-Facebook platform.
NEW YORK - Mobile marketing may be more effective than other forms of advertising, according to data from an InsightExpress study presented at Mobile Marketer's Mobile Marketing Summit: Holiday Focus 2011.
NEW YORK - Swiss watchmaker Longines and Hearst's Town&Country magazine partnered to seek out and award three women who make a difference in the lives of children around the world.
Direct mail remains one of the top opportunities for luxury brands to engage consumers and drive them in-store, online or to branded social media outlets.
NEW YORK - When it comes to mobile holiday marketing, luxury brands should focus on in-store drivers due to the emotional factor involved with buying expensive gifts for loved ones, according to a speaker at Mobile Marketer's Mobile Marketing Summit: Holiday Focus 2011.
Swiss watchmaker Breitling is showcasing an extremist lifestyle of ocean-diving and aviation to boast its watches' durability as the theme of its new Web site relaunch.
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