There are so many parts of China with different demographics, brand affinities and cultures that luxury brands often do not know where to start. Moreover, luxury brands often apply the same marketing techniques to each area, which is a mistake.Entire
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Jeweler Tiffany & Co. is using print catalogs to help increase brand recall and get branded products in front of affluent consumers’ eyes this holiday season.Entire
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Lifestyle brand Ralph Lauren Corp. is going the extra mile for the holidays with a seasonal microsite that features two shoppable catalogs, links to its ecommerce site and digital magazine as well as a tab dedicated to its bricks-and-mortar experience.Entire
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Luxury villa rental company Wimco recently released its annual Vendôme Guide to St. Barts with a multitude of QR codes that lead consumers directly to mobile-optimized real estate listings for the first time.Entire
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Today in luxury marketing - Masked thieves stole $400K worth of Louis Vuitton loot; Mercedes' Maybach super luxury brand will die; Check out Claridge's Lanvin tree featuring an Alber fairy; Neiman Marcus earnings climb.Entire
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