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Internet

Nielsen accredited to rate digital campaigns by MRC

September 8, 2011

Luxury brands such as Dior can now effectively monitor online campaigns

 

By Rachel Lamb

The Media Rating Council has accredited research and information company Nielsen with the ability to measure overnight reach, frequency and gross ratings for Internet display and video advertising.

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  1. Mandarin Oriental hosts charity gala in London
  2. Alexander McQueen exec lands CEO role at Harvey Nichols
  3. 2019 luxury spend expected to grow highest in UK
  4. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
  5. Nordstrom family circles back on plan to go private
  6. Louis Vuitton sparks joy with travel-inspired ‘Towards a Dream’ campaign films
  7. Dior explores the craft of Sauvage in new campaign
  8. Jimmy Choo hits the green with golf-inspired capsule
  9. Luxury Unfiltered: The mistake the luxury industry is making with AI
  10. 'Balmain Beach Club' exclusives go live at Neiman Marcus
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