Leading retailers Nordstrom, kate spade new york, AT&T and T-Mobile USA are using location-based advertising in the Point Inside shopping center application.
The retailers are using Point Inside’s Indoor Mobile Ad Platform to spread the word about events and other promotions directly to shoppers based on their location. The promotions are pull-based, meaning the consumer initiates the query to view the ad based on interest in a particular store or brand.
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","iv":"46d6c3a4e39f632fc47e2fa827ae62af","s":"725db8f7cd1d9be5"}